Haathi Mere Saathi

The elephants come marching to town and look how pretty they are!

Gem Palace

Khanna Jewellers

Nirav Modi Jewels

I have always had a soft spot for these gentle giants and was delighted by this upcoming initiative..

The World Land Trust and ethical coloured gemstones mining company, Gemfields, together with Jaguar Land Rover and the Gemological Institute of America (GIA India), have collaborated with 10 of India’s top jewellery designers to create a unique "pop up" collection of bespoke Zambian emerald jewellery.

Following the success of ‘Emeralds for Elephants’ in London in the summer of 2010, the aim of this collection is to create awareness and raise crucial funds for the conservation initiatives of Wildlife Trust of India (WTI) for the Asian Elephant in India.

 The collection will go on tour around India to each of the designers’ boutiques from August to

October 2011. On 14 October, Sotheby’s will auction the collection at an exclusive event held
in the Taj Mahal Hotel Mumbai, with a percentage of profits from each jewel going towards the
World Land Trust’s ‘Indian Elephant Corridor’ project. 

As India’s farmlands and cities expand, the Asian elephant is experiencing large-scale habitat fragmentation and loss. India is home to 60% of the world’s Asian elephant population, making their survival in India critical to the survival of the whole species.

An extensive survey across India conducted by WTI resulted in identifying 88 vital corridors for elephant movement. The Wildlife Trust of India with its conservation partners subsequently set about securing these vital corridors, of which the World Land Trust has partnered with WTI in the northern Indian state of Uttarakhand, southern Indian state of Kerala and the north eastern state of Meghalaya.

Securing corridors for elephants involves working closely with local communities and governments and this renders the entire process time and resource-intensive. WTI and its conservation partner WLT aim to facilitate the creation of conflict-free corridors and improve conservation prospects of the Asian elephant.

Projects such as these are a must today - they put to the fore key issues which require interest and funds, via a luxurious and decadent platform. I am completely all for Ethically Responsible Luxury.


If I were to reveal my present surroundings this overcast and rainy Saturday, most would find it rather luxurious and decadent. Alas, it is another working weekend and am sneaking in a blog post whilst nobody is looking ;)


More from me if I have an exciting Saturday night. I would really like it before the rigour of Shraavan begins for me on Monday.